College Athletes and why they should be "Paid in full"

Paid in full

With the rising cost of tuition and the failing economy it is getting tougher and tougher to get your kid into college.For this reason alot of parents are literally banking on their son or daughter getting to college on a scholarship.This being said less than 1\2  a percent of all high school students will receive a 4yr scholarship.Recruiting high school athletes takes alot of time patience and skill,not only do you have to win over the student you have to win over the parent as well.Most parents would say  60,000$ or more  in education should be sufficient enough reward,but not all.

Take the recent scandals of Cam Newton ,Reggie Bush ,  O.J. Mayo and Terrelle Pryor  all allegedly violated NCAA rules by accepting  or asking for money and gifts from various people.My question is how many people could resist the temptation? Then apply these factors: your away from home,you don't have any money and your 18yrs old. It would be tough with out a doubt and not to mention the types of gifts hundreds of thousands of dollars new cars homes and V.I.P. treatment.which brings us to our next question "Should college athletes get paid?"Work study,research  and resident students generate millions of dollars for colleges but they GET PAID.

College is a financial purgatory .Student athletes use college as a platform to showcase their talents to the NFL in hopes of landing a lucrative contract. In reality only 1% will make it to the professional level.The NCAA turns its back on the other 99% .Most  major colleges have taken a page right from the NFL playbook generating millions of dollars from stadium expansions, TV deals, sponsorships  box seats and some college conferences even have their own TV  network. 10 college teams raked in 45 mill dollars last year from the exploitation of its athletes.The NCAA will argue that the Amateurism rule prevents them from paying current student athletes.What about former athletes? Former UCLA basketball standout Ed O'bannon is currently suing the NCAA for violation of antitrust laws by using his name and likeness in video games and on sports apparel. Litigation is still pending but this could be a historic moment because this would allow the world to see just how images ,likenesses of athletes are packaged together and sold for millions of dollars.